What is SEO and how does it affect your business?
Business owners, content writers, marketing professionals, and many more business operators probably already heard about “SEO”. But you might still be wondering how SEO will benefit your business and how it affects the overall performance of your website to Google or any search engine platform.
SEO today plays one of the most important roles in digital marketing strategy in today’s digital business world. How SEO can affect our business today? Let us discuss the importance of SEO in this article.
What is SEO?
Search Engine Optimization or SEO is the method used to increase your website’s organic traffic through organic search results and it is an effort used to increase your website’s ranking on search engine results pages (SERP) on different search engines such as Google, Bing, and Yahoo. Search engine results pages are the results page that appears when someone searches on Google, Bing, or Yahoo.
Each website aims to appear on the first page of SERP when a keyword is searched and that is the main purpose of SEO.
There are two kinds of SEO methods we can use to increase our website traffic.
The first is the On-page SEO. This is the practice of optimizing each web page’s content within your website such as optimizing the keywords of your title tag, optimizing the meta description of a page, adding powerful keywords to high-quality content, and internal linking. These are internal efforts made just only within your website to increase organic traffics.
The second is the Off-page SEO. This is another method of SEO that is done outside of your website in order to improve website search ranking. Many people associate this method with link-building. The best example of Off-page SEO is what we call backlinks, these are links from a page on your website to another website. In simpler terms, if a website links one of the pages to your site, then you have a backlink from them.
How does SEO affect your business?
One of the most convenient ways in today’s digital world, when someone is searching for a product or service, is over the internet which they will simply search the keywords they are looking for through search engines. When someone searches a keyword to Google, Bing, or Yahoo, usually those results that appeared on the first page of the SERP will most likely be clicked by the searcher. That is how powerful the first page of the SERP is and that is what an SEO specialist targets to be done. More chances of appearing on the first or second page of the SERP, more chances of getting more leads and inquiries to our business’ website. And as long as the so-called “Domain Authority” of the website increases, it gains more reputation and authority over other websites. This is a huge advantage against other domains or websites because search engines can recognize a website’s legitimacy and reliability. This is what clients are looking for, the legitimacy of a website for them to be confident in making an engagement to our website.