Search Engine Optimization (SEO) plays a vital role in marketing strategy in today’s digital business world. Did you know that your website is a powerful and effective sales and marketing tool today? If your business can be easily searched online and instantly appears on an organic search, you already have a major advantage against your competitors. SDev Tech helps your business increase monthly search traffic, and generate more leads and sales by providing you with data-driven SEO Solutions for your website.

What is SEO and how does it work?

SEO is the method used to increase your website’s organic traffic through organic search results. It is an effort used to increase your website’s ranking on search engine results pages (SERP) on different search engines such as Google, Bing, and Yahoo.

Each website aims to appear on the first page of SERP when they are searched online. There are two kinds of SEO methods that can be used to reach the desired online traffic:

  1. On-page SEO. This is the practice of optimizing each web page’s content within your website such as optimizing the keywords of your title tag, optimizing the meta description of a page, adding powerful keywords to high-quality content, and internal linking. These are internal efforts made only within your website to increase organic traffic.
  2. Off-page SEO. This is done outside of your website to improve website search ranking. Many people associate this method with link-building. The best example of off-page SEO is called backlinks. Backlinks are links from a page on your website to another website. In simpler terms, if a website links one of the pages to your site, then you have a backlink from them.