Producing blogs, videos, and podcasts is no joke, but it works. However, all of your effort will go down the drain if your pages don’t provide good user experience.
Don’t believe us?
Here are four reasons why you can’t execute effective content marketing campaigns without good web design in the Philippines:
It Makes Content More Easily Discoverable
If you publish your content on a site that has broken images and slow loading times, Google will likely not rank your pages high on search engine results pages. As a result, you’d miss out on potential traffic your targeted keywords could drive toward your site.
Say your site is popular enough to not rely on organic search traffic to get visitors. Bad web design can still make your content virtually non-existent. That’s because not being findable for three clicks or taps at most can cause so much inconvenience your visitors may decide to just bounce off.
It Lends More Credibility to Content
Did you know that legitimate- and professional-looking websites are generally more trustworthy?
The four pillars of website credibility are: design quality, transparency, updated information, and interconnectedness to the rest of the internet.
In other words, to appear credible, your site should:
- Be painlessly navigable.
- Display well-thought-out visual elements.
- Disclose key details visitors want to know.
- Show current information consistently.
- Have good search engine optimization (SEO).
Miss any of the above and your site (and your content by extension) will immediately seem dubious in the eyes of many visitors. Just ask the leading providers of SEO services in the Philippines.
It Aids Comprehension
Terrible web design can turn off certain visitors.
For example, over-relying on text (even when you organize your sentences and paragraphs well) can make the lives of visual learners harder. To appeal to them, a better approach is to use images, infographics, and/or videos in lieu of words to say more with less.
Furthermore, bad site design can make your text-based content hard to read. Poor formatting, unsightly color contrast, scarcity of whitespace, and unresponsiveness all lead to text illegibility. In turn, you’ll fail to send your message across.
It Helps Content Become More Accessible
Less thoughtful web design can displease people with disabilities, especially individuals with some form of visual impairment.
- Using the right font, text size, and spacing.
- Leveraging colors to distinguish the foreground from the background.
- Making your pages navigable through the keyboard.
- Reducing distracting visuals.
- Highlight the most relevant sections of the content.
On your own, you can’t design your site to be inclusive to all; that’s why assistive technology exists. But you should at least make better web design decisions to render your pages accessible to as many visitors as possible.
