One of the key benefits of SEO is increased visibility. By ranking higher on search engine result pages (SERPs), businesses and organizations can increase their chances of being seen by potential customers. This is particularly important because research has shown that a quarter of web users never click past the first SERP.
Another benefit of SEO is increased web traffic. The higher a business or organization ranks on a SERP, the more likely it is that they will receive clicks and visits from potential customers. In fact, the top spot on a Google search can receive nearly 32% of clicks and moving up just one spot in search results can increase click-through rates by 30.8%.
SEO can also help to improve a business’s or organization’s authority. Authority, in this context, refers to the trustworthiness, quality, and relevance of a website. Tools like Moz can be used to measure a website’s page authority (PA), which ranges from 1 to 100. Many SEO experts believe that a website’s link profile, or the external links it receives from credible and well-visited sources, plays a role in determining its PA.
Finally, SEO can help to create a better visitor experience. By optimizing a website for mobile use, improving page load speed, and reducing the number of coding errors, businesses and organizations can create a seamless and positive experience for their customers. This can help to reduce bounce rates and increase the time that visitors spend on a website, which can ultimately lead to increased conversions.
Our SEO services include keyword research, on-page optimization, content creation, link building, and more. We use a data-driven approach to ensure that our efforts are effective and deliver measurable results.
