Why content is important on your website?

Did you know that Google receives more than 3.5 billion searches per day and the first organic search result in Google has an average click-through rate of 28.5%, according to a recently published study? But what are the searches clicked on the first page of the Google search? Website content.

What is website content?

A website contains text, videos, images, and creative visuals that give life to it these are also known as web content or website content. Website content means any visual element that a website has, even emails, applications, links, buttons, animations, and audio.

Why content is important?

Search engines such as Google, Bing, and Yahoo evaluate a website page or even the entire website based on web content. Content will tell search engines what is your website all about. This is the only way to educate search engines about your website and how to rank your website page on the search engine result page by using powerful keywords and high-quality content across your website.

But content is not only meant for search engines to identify a website but also for your end-users who are visiting your website. Valuable content can make people stay and continue to browse your website and create a good number of engagements and a high possibility of conversion.

What is high-quality content?

Anyone can create and produce basic content that will be used for their website. Anyone can create basic visuals to display in it. But poor quality content is a major drawback of getting a good ranking to search engines and getting a higher bounce rate that will badly affect your marketing strategy using your website.

Can you imagine that your website has little to no information about your product or services? A user will surely exit your page instantly and go looking for a more reliable source if there is no valuable information that can be found on your website.

High-quality content will be your website’s greatest foundation for building page authority to a search engine. Using relevant powerful keywords across your site and creating powerful internal and external links will create a huge positive impact to search engines. This will help search engines identify your website content are valuable and this will help establish higher page ranking on search engine results pages. This will help increase the click-through rate on your website page and attract the right audience to your website, create engagement and interaction with your user and convert them into leads.

The higher quality of the content is, the more user will visit your site and generate clicks and engagements. This will notify Google that your pages are generating more clicks and Google will improve your page ranking as it will recognize that your website pages are relevant to what searches or users are searching for